A fictional branding project for Angel Dogs, exploring a cast of comforting dogs (Benny, Maxine, George) with distinct personalities expressed through colorway, typography, and visual storytelling.

Motivated by the importance of mental health and emotional well-being Angel Dogs incorporates a series of self-love and inspirational quotes, designed to help create dialogue filled with comfort and hope.

This is a self exploratory project - all designing was done by me.

This project allowed me to build a cohesive brand from scratch. By hand-drawing dog characters inspired by Hawai‘i’s playful cartoon style and incorporating mental health–focused quotes, I was able to explore my passions beyond traditional design in a new, creative way across illustration, branding, and storytelling.